Publicity to encourage rock fishers to wear lifejackets is paying off in Australia. Almost half of those fishing in risky areas are now wearing lifejackets, statistics from Surf Lifesaving Australia show. A spokesman said: “A few years ago, it was very rare to see people on the rocks wearing lifejackets.” The improvement has come because of an education campaign specifically targeting Asian communities. Using multicultural and local media as well as the internet, it focused on this sector because half of the 120 rock-fishing deaths in the past 20 years have involved Chinese, Vietnamese or Korean who were not wearing lifejackets. Almost all were men. Surf Life Saving Australia’s review of rock-fishing safety, published in March, recommended that legislation to make personal flotation devices mandatory at blackspot rock-fishing sites and at high-risk locations. Full story here.