Top French store targeting Chinese market

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Top French store targeting Chinese market

The French tackle and sports goods chain Decathlon is planning to triple the number of stores it has in China. This would make China the group’s third-largest market, a story in the latest Angling International reveals. Bertrand Tison, vice-president of Decathlon China, said the group aimed to have 150 stores there by the end of 2015. At the moment, it has 46. It opened its first store there in 2003.

Keith Elliott
Keith Elliott
Editor and publisher of Classic Angling magazine. Founder member of UK Angling Writers' Association and current chairman. Former winner of Writer of the Year. I wrote a weekly angling column for The Independent for 23 years, having previously written columns for The Guardian and Sunday Mirror. If it swims, I'll fish for it: marlin or mackerel, trout or tench, salmon or snook. I've written several books on fishing, from one for the Duke of Edinburgh's award to the notorious Catchmore Sharks (don't look at the pictures) and Bob Nudd's autobiography, How to be the World's Best Fisherman. I love exotic travel for fishing (been to Mongolia and Ecuador, the Great Barrier Reef and Arunachal Pradesh) and wish I could afford to do such trips more often. My favourite fish? Anything with fins, though I have a special love for mahseer, and I’m Founder and former Chairman of the Masher Trust.

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